{"id":6381,"date":"2024-04-07T23:08:13","date_gmt":"2024-04-07T18:08:13","guid":{"rendered":"https:\/\/corvit.com\/systems\/?page_id=6381"},"modified":"2024-05-14T13:09:23","modified_gmt":"2024-05-14T08:09:23","slug":"digital-marketing-seo","status":"publish","type":"page","link":"https:\/\/corvit.com\/systems\/navttc-courses-outlines\/digital-marketing-seo\/","title":{"rendered":"Digital Marketing & SEO"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#cc3036″ scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Digital Marketing & SEO Course Outline” font_container=”tag:h1|font_size:40|text_align:left|color:%23ffffff|line_height:1.2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1714982429797{margin-bottom: 3% !important;padding-top: 4% !important;}”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”28″ bottom_padding=”28″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Course Contents\/ Lesson Plan <\/strong><\/p>\n

Course Title: <\/strong>Digital Marketing & SEO<\/p>\n

Duration: <\/strong>3 Months<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Scheduled Week<\/strong><\/td>\nModule Title<\/strong><\/td>\n<\/td>\n<\/td>\nLearning Units<\/strong><\/td>\nRemarks<\/strong><\/td>\n<\/tr>\n
Week 1<\/strong><\/td>\nIntroduction SEO<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture<\/td>\n<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0 Course Introduction<\/td>\n<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0 Success stories<\/td>\n<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0 Job market<\/td>\n<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0 What is a search engine?<\/td>\n<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0 Institute\/work ethics<\/td>\n<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0 How search engines work?<\/td>\n<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0 What Is SEO?<\/td>\n<\/td>\n<\/tr>\n
Day 3<\/td>\nHour # 1 &2<\/td>\n\u00b7\u00a0\u00a0 What is the need of SEO?<\/p>\n

\u00b7\u00a0\u00a0 History Of SEO<\/td>\n

<\/td>\n<\/tr>\n
Hour # 3 & 4<\/td>\n\u00b7\u00a0\u00a0 How SEO Works<\/p>\n

\u00b7\u00a0\u00a0 What is Googlebot (Google Crawler)<\/td>\n

<\/td>\n<\/tr>\n
Day 4<\/td>\nHour # 1 & 2<\/td>\n\u00b7\u00a0\u00a0 Types Of SEO technique<\/td>\n<\/td>\n<\/tr>\n
Hour # 3 & 4<\/td>\n\u00b7\u00a0\u00a0 What Is Google\u2019s SEO Algorithm updates?<\/td>\n<\/td>\n<\/tr>\n
Day 5<\/td>\nHour # 1 & 2<\/td>\n\u00b7\u00a0\u00a0 How to create planning and strategies for SEO<\/td>\n<\/td>\n<\/tr>\n
Hour # 3 & 4<\/td>\n\u00b7\u00a0\u00a0 What are SEO tools and why we need it?<\/td>\n<\/td>\n<\/tr>\n
Week 2<\/strong><\/td>\nKeyword Research Process<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 1<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 2<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 3<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 4<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 5<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 6<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 7<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 8<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 9<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 10<\/strong><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What is Keyword?<\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The impotence of Keyword Research?<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Different types of keywords<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to do Analysis of keywords using Free & Paid Tools<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/td>\n<\/td>\n<\/td>\nHour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to find easy to rank keywords related to your website and business.<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 11<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 12<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 13<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 14<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 15<\/strong><\/td>\n<\/tr>\n

Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to do Analysis of Keyword Using Chrome Extension<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to find the Ranking Keyword Of competitor<\/td>\n<\/tr>\n
<\/td>\nHour#3 &4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Selecting the right keywords for the project<\/td>\n<\/tr>\n
Day 4<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Know Top ranking Keywords of your sites<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nHour # 3&4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Find hidden ranking keywords of your website<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What Is LSI Keywords: Easy Strategies To find LSI Keywords<\/td>\n<\/tr>\n
<\/td>\nHour#3 &4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task 13 & 14 to be practiced by students.<\/td>\n<\/tr>\n
Week 3<\/strong><\/td>\nOn-Page SEO<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Success stories (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 16<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 17<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 18<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 19<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 20<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 21<\/strong><\/p>\n

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 <\/p>\n

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Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What are on-page SEO Factors?<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Technical SEO vs on-page SEO<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why is on-page SEO significant?<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why on-page SEO is so important<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Important On-page SEO Factors You Should Know<\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 URLs help on-page SEO<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Title tag & Meta description<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On-page SEO for meta tags<\/td>\n<\/tr>\n
Hour # 3 -4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Structured data (schema)<\/td>\n<\/tr>\n
Day 4<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Types of Structured Data<\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Structured Data Tools<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Headers improve on-page SEO<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nHour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SEO copywriting<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image optimization<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Internal linking<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Week 4<\/strong><\/td>\nOn-Page SEO<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use the target keyword early<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 22<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 23<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 24<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 25<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 26<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 27<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 28<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 29<\/strong><\/p>\n

Details may be<\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Does keyword density help on-page SEO?<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write readable text<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Effective On-page SEO Techniques to boost<\/p>\n

your rankings<\/td>\n<\/tr>\n

Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 User intent<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Search intent<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Internal linking<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 External links<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Site security<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile responsiveness<\/td>\n<\/tr>\n
Day 4<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On-page SEO factor recap<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Protocols HTTP vs HTTPs<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Page loading speed<\/td>\n

seen at <\/u><\/em>\u00a0Annexure-I<\/u><\/em><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1<\/strong>st<\/strong><\/p>\n

Monthly <\/strong>test<\/strong><\/td>\n<\/tr>\n

Day 5<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile friendliness<\/td>\n<\/tr>\n
<\/td>\nHour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content audit<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conclusion<\/td>\n<\/tr>\n

Week 5<\/strong><\/td>\nOff-Page SEO<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 30<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 31<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 32<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 33<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 34<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 35<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 36<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 37<\/strong><\/p>\n

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 <\/p>\n

Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What Is Off-Page SEO?<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why Is Off-Page SEO Important?<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On-Page SEO vs. Off-Page SEO<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Boost Off-Page SEO With Backlinks<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Broken Content Building<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Double Down On Long-Form Content<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategic Guest Posting<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generate Brand Signals<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Audit Your Branded Searches<\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Set Up Brand Tracking<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publish Research-Backed Content<\/td>\n<\/tr>\n

Day 4<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improve E-A-T<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get Brand Mentions on Authority Sites<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Link Building is King<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get Links From Trusted \u201cSeed Sites\u201d<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t Shy from Blog Commenting<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\nHour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get Positive Reviews Online<\/td>\n<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bonus Off-Page SEO Techniques<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Press Release Distribution<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participate In Roundup Posts<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create Visuals That Other Blogs Can Use<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Off-Page SEO Case Studies<\/td>\n<\/tr>\n

Week 6<\/strong><\/td>\nTechnical SEO<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 38<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 39<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 40<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 41<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 42<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 43<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 44<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 45<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What Is Technical SEO<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Technical SEO Ranking factors<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Type of meta tags and their effect on SEO<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Site architecture Optimization<\/td>\n<\/tr>\n
Hour # 2-3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Breadcrumbs<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Permalinks optimization<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nDay 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Canonicalization<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What Is Robots.txt File & How to create it<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Setup of CDN<\/td>\n<\/tr>\n
Day 4<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Installation of SSL<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Improve Website Performance & Speed using Plugin<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to perform the Page Speed Test<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 XML and HTML sitemap creation and optimization<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Add and verify a website in Google Console<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Google Analytics setup and monitoring<\/td>\n<\/tr>\n
Week 7<\/strong><\/td>\nTechnical SEO<\/td>\n<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Midterm Project \/ Exam<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Setup of CDN<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Installation of SSL<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Improve Website Performance & Speed using Plugin<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to perform the Page Speed Test<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 XML and HTML sitemap creation and optimization<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Add and verify a website in Google Console<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Google Analytics setup and monitoring.<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Week 8<\/strong><\/td>\nContent Writing & Social Media Marketing<\/td>\nDay 1<\/td>\nHour#1 & 2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 46<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 47<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 48<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 49<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 50<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 51<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 51a<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Details may be<\/u><\/em> seen at<\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What is social media marketing?’<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What is a social media marketing strategy?<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating your own social media marketing<\/p>\n

strategy<\/td>\n<\/tr>\n

Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to create a social media marketing strategy in 9 steps<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Choose goals that align to business objectives<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get to know your competition<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get to know your competition<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Do a social media audit<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Set up accounts and improve profiles<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create a social media content calendar<\/td>\n<\/tr>\n
Day 4<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create compelling content<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Track performance and make adjustments<\/td>\n<\/tr>\n
Day 5<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Optimize Your Content for Search Engines<\/td>\nAnnexure-<\/u><\/em>I<\/u><\/em><\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content Research & Structure<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content Planning with Keywords<\/td>\n<\/tr>\n

Week 9<\/strong><\/td>\nSearch Engine Marketing \/ PPC<\/td>\nDay 1<\/td>\nHour#1<\/p>\n

&2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 52<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 53<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 54<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 55<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 56<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 57<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#3<\/p>\n

&4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overview of Search Engine Marketing Strategies (SEM)<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Search Engine Marketing Strategies:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Who is your target audience? Research and discover who wants to visit your site before you delve into your plan.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define your goals. What is your target, and through which means are you going to achieve the target?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get ready with the tools for SEM. For example, the Keyword analysis tool will help you find the keywords that will work best for your business.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Test your keywords frequently.<\/td>\n<\/tr>\n

Hour#3 &4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Search Engine Marketing Strategies:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add fresh content to the site and update your web design.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Start with your link-building technique. Build up your links in blogs, forums, and other<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\nwebsites, which will boost your search engine rankings.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Think beyond your website. Create some videos and post them on YouTube.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add articles about your site in article submission sites and give a link to your site along with the article.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Update your blog or RSS feed regularly.<\/td>\n

<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/p>\n

&2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Track your site performance using a tracking software<\/td>\n<\/tr>\n
Hour # 3&4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Keyword research<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ad campaigns<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ad groups<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Keywords<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add text.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Landing pages<\/td>\n<\/tr>\n

Day 4<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Links<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shortened URL\u2019s<\/td>\n<\/tr>\n

Hour#3<\/p>\n

&4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Web Analytics<\/td>\n<\/tr>\n
Day 5<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pay-Per-Click (PPC) Advertising<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Google Awards<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yahoo!\/Bing Search Marketing<\/td>\n<\/tr>\n
Week 10<\/strong><\/td>\nSearch Engine Marketing \/ PPC<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 58<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 59<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 60<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 61<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 62<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 63<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 64<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 65<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 66<\/strong><\/td>\n<\/tr>\n

Hour #<\/p>\n

2-3<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sales copy of the products<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reverse image search<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/p>\n

&2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determining your key demographics<\/td>\n<\/tr>\n
Hour#3<\/p>\n

&4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor Competitor\u2019s backlinks<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1 &2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Infographics:<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write unique description<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Include real data sources<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Include your website link in the infographic source code<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use a pleasing design<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Keep your information short and crisp<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use statistics that will gain more attraction<\/td>\n<\/tr>\n

Hour#3 &4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Share your infographics on social networks<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use a lot of creativity to make your campaign more successful<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Be available online<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Builds a strong relationship with bloggers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The post can be shared through social media<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It gives a new perspective to your writing<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An excellent method to share your site link<\/td>\n

<\/td>\n<\/tr>\n
Day 4<\/td>\nHour#1<\/p>\n

&2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reverse Guest Posting<\/td>\n<\/tr>\n
Hour#3<\/p>\n

&4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get frequent feedbacks<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1<\/p>\n

&2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Getting links from brand mentions<\/td>\n<\/tr>\n
Hour#3 &4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Blogger reviews<\/td>\n<\/tr>\n
Week 11<\/strong><\/td>\nEmail Marketing<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 67<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 68<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 69<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 70<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 71<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 72<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 73<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 74<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What Is Email Marketing?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Is Email Marketing Outdated?<\/td>\n<\/tr>\n

Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Getting Started With Email Marketing<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Fundamentals of Email Marketing<\/td>\n<\/tr>\n
Day 2<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How Does Email Marketing Work?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An Email List<\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An Email Service Provider<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clearly Defined Goals<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advantages and Disadvantages of Email Marketing<\/td>\n<\/tr>\n

Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Provides Direct Access to Your Audience<\/td>\n<\/tr>\n
Day 3<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Email Provides More Control<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 More Personalization Capabilities<\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Delivery and Deliverability Issues<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Email Marketing Examples to Inspire Your Next Campaign<\/td>\n<\/tr>\n
Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Automate Your Email Marketing<\/td>\n<\/tr>\n
Day 4<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define Your Email Segments<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Design an Efficient Email Series<\/td>\n<\/tr>\n

Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determine the Right Triggers<\/td>\n<\/tr>\n
Hour#3<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Best Email Marketing Strategies<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use the Right Email List-Building Strategies<\/td>\n<\/tr>\n

Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Practice Good Email List Hygiene<\/td>\n<\/tr>\n
Day 5<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus on One Objective<\/td>\n<\/tr>\n
Hour#2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define and Track the Right KPIs<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Write Email Marketing Copy That Drives Results<\/td>\n<\/tr>\n
Week 12<\/strong><\/td>\nYouTube Marketing<\/td>\nDay 1<\/td>\nHour#1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 75<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n<\/td>\n<\/td>\nHour #<\/p>\n

2-3<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create and brand your YouTube channel.<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 76<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 77<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task \u2013 78<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Task – 79<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

Details may be<\/u><\/em> seen at <\/u>\u00a0Annexure-I<\/u><\/em><\/td>\n<\/tr>\n

Hour#4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define your YouTube audience.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conduct a competitive analysis.<\/td>\n<\/tr>\n

Day 2<\/td>\nHour # 1-2<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create quality YouTube video content.<\/td>\n<\/tr>\n
Hour # 3-4<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Experiment with YouTube Shorts and other features<\/td>\n<\/tr>\n
Day 3<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Optimize your videos with SEO best practices.<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Actively engage with your audience<\/td>\n<\/tr>\n
Day 4<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Attract more YouTube subscribers to your channel.<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use YouTube ads to drive targeted traffic<\/td>\n<\/tr>\n
Day 5<\/td>\nHour #<\/p>\n

1-2<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Partner with YouTube influencers<\/td>\n<\/tr>\n
Hour #<\/p>\n

3-4<\/td>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor your YouTube analytics<\/td>\n<\/tr>\n
Week 13<\/strong><\/td>\nIntroduction to Freelancing<\/td>\n<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Motivational Lecture (For further detail please see Page No: 3& 4)<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Students are introduced to:<\/strong><\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 the concept of freelancing<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 how to become freelance and create a sustainable income.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pros and cons of freelancing<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 the ethical and professional way of becoming a productive freelancer.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 resources available for freelancing in the field of design.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 how to join freelancing sites<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 the process of creating a freelancing profile<\/td>\n

<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
Project<\/strong><\/td>\nEmployable Project\/Assignment (6 weeks i.e. 7-13)<\/p>\n

in addition of regular classes.<\/p>\n

OR<\/p>\n

On job training ( 2 weeks)<\/td>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Motivational Lecture( For further detail please see Page No: 3& 4)<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0 Guidelines to the Trainees for selection of students employable project like final year project (FYP)<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Assign Independent project to each Trainee<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 A project based on trainee\u2019s aptitude and acquired skills.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Designed by keeping in view the emerging trends in the local market as well as across the globe.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 The project idea may be based on Entrepreneur.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Leading to the successful employment.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 The duration of the project will be 6 weeks<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0 Ideas may be generated via different sites such as: https:\/\/1000projects.org\/ https:\/\/nevonprojects.com\/ https:\/\/www.freestudentprojects.com\/ https:\/\/technofizi.net\/best-computer- science-and-engineering-cse-project- topics-ideas-for-students\/<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Final viva\/assessment will be conducted on project assignments.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 At the end of session the project will be presented in skills competition<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The skill competition will be conducted on zonal, regional and National level.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The project will be presented in front of Industrialists for commercialization<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The best business idea will be placed in NAVTTC business incubation center for commercialization.<\/p>\n

OR<\/p>\n

On job training for 2 weeks:<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aims to provide 2 weeks industrial training to the Trainees as part of overall training program<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ideal for the manufacturing trades<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As an alternate to the projects that involve expensive equipment<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focuses on increasing Trainee\u2019s motivation, productivity, efficiency and<\/p>\n

quick learning approach.<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Tasks For Digital Marketing & SEO \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Annexure-<\/em>I<\/em><\/p>\n

\u00a0<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Task No.<\/strong><\/td>\nTask<\/strong><\/td>\nDescription<\/strong><\/td>\nRemarks<\/strong><\/td>\n<\/tr>\n
Digital Marketing & SEO<\/strong><\/td>\n<\/tr>\n
1<\/strong><\/td>\nSearch Job Market<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Search videography jobs available in Pakistan<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enlist at least five videography job titles<\/td>\n<\/tr>\n
2<\/strong><\/td>\nLearn Ethics<\/strong><\/td>\nPrepare a list of your values and prioritize the top 10 values<\/td>\n<\/tr>\n
3<\/strong><\/td>\nKeyword Research<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Study your niche.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define your goals.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Make a list of relevant topics.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create a list of seed keywords.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use good keyword research tools.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identify long tail keywords<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Find Competitors<\/td>\n<\/tr>\n
4<\/strong><\/td>\nWrite an Effective Title<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a title that is a question beginning with What,<\/p>\n

Who, When, or Where.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a title that is a question beginning with How or Why.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a title that is a question beginning with Is\/Are, Do\/Does, or Will.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a title beginning with an -ing verb (like \u201cCreating<\/p>\n

a Good Title\u201d).<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a title beginning with On (like \u201cOn the Titles of Essays\u201d).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n
5<\/strong><\/td>\nWrite an Effective Title<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a two-word title.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a three-word title.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a four-word title.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a five-word title.<\/td>\n

<\/td>\n<\/tr>\n
\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

6<\/strong><\/td>\n

On-Page SEO<\/strong><\/td>\nDevelop a detailed SEO strategy for a proposed online article. The \u201cstrategy\u201d consists of two parts: what keywords to target, where to place the keywords in the article.<\/p>\n

For example:<\/strong><\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 http:\/\/www.mulinblog.com\/how-to-seo-a-sample-seo- strategy-by-student-in-my-open-online-course\/<\/td>\n<\/tr>\n

\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

7<\/strong><\/td>\n

Google Search Console<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present the basics of GSC.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show skills about how to use GSC.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Verify that GSC is connected.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Verify that sitemap is submitted.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Verify that live testing is enabled.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Verify that URL indexing is requested.<\/td>\n<\/tr>\n

8<\/strong><\/td>\nOff-page SEO<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show skills about gathering information about backlinks sources.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present how to submit a website profile on different search engines and platforms.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show how blogger works.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present how to create backlinks<\/td>\n<\/tr>\n

9<\/strong><\/td>\nGoogle Ads<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show the connection with linked accounts and<\/p>\n

payment methods.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present the configuration of the Google Ads account.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present the overall overview of the Google Ads account.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show implementation of the sales campaign.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show implementation of leads campaign.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show the implementation of website traffic and consideration campaigns.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show the implementation of brand awareness campaigns.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Show implementation of App Promotion campaign.<\/td>\n

<\/td>\n<\/tr>\n
\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

10A<\/strong><\/td>\n

Built your CV<\/strong><\/td>\nDownload professional CV template from any good site (https:\/\/www.coolfreecv.com or relevant)<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add Personal Information<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add Educational details<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add Experience\/Portfolio<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Add contact details\/profile links<\/td>\n

<\/td>\n<\/tr>\n
\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

10B<\/strong><\/td>\n

Create an account profile on Fiverr (at least two gigs) and Upwork<\/strong><\/td>\nCreate an account by following these steps: Step 1: Personal Info<\/p>\n

Step 2: Professional Info<\/p>\n

Step 3: Linked Accounts Step 4: Account Security<\/td>\n

<\/td>\n<\/tr>\n
11<\/strong><\/td>\nContent Writing<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Writing assignments at university<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What makes a good piece of academic writing?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Planning academic writing<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The academic writing process (key steps)<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Academic writing tips<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 References and further resources<\/td>\n<\/tr>\n

12<\/strong><\/td>\nFacebook Ads<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate about steps involved in setting up Facebook Ads Manager<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to boost Facebook post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate about steps involved in boosting the Instagram post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to analyze data after boosting the Instagram post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate different types of Facebook campaign objectives.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to edit or set up Facebook ad using ads manager.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to create different types of custom and lookalike audiences.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to create a Facebook pixel.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate how to analyze data in Facebook ads<\/p>\n

manager<\/td>\n

<\/td>\n<\/tr>\n
13<\/strong><\/td>\nInstagram<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate basic posting standards of an Instagram post from URL and mobile app.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create a single image and multiple image Instagram post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Compose description on the Instagram post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Edit and delete the Instagram post.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrate to like, comment on, and share the Instagram post<\/td>\n<\/tr>\n

14<\/strong><\/td>\nYouTube Marketing<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create a YouTube channel for business.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Learn about your audience.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Research your competition.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0 Identify competitors.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0 SWOT analysis<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Learn from your favorite channels.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Optimize your videos to get views.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write a strong title and keyword-rich description.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eye-catching thumbnail<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Upload video<\/td>\n<\/tr>\n

15<\/strong><\/td>\nEmail Marketing<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating and monitoring a wide variety of email marketing campaigns<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ensuring design and layouts of emails are optimized, user and mobile-friendly.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proofreading key messaging in and out of email templates<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sending graphics requests to designers<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Compiling email lists<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Purging email lists<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
<\/td>\n<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Securing email databases for future campaigns<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Following up on emails<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Placing product orders<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating digital ads<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tracking and analyzing campaign results<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aiding additional digital marketing efforts.<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Annexure-<\/em><\/strong>II:<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong><\/p>\n

Motivational Lectures Digital Marketing & SEO<\/strong><\/p>\n\n\n\n\n
<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

Digital Marketing | What is Digital Marketing | DigiSkills Pakistan<\/h3>\n

https:\/<\/u><\/strong>\/www.youtube.com\/watch?v=zd14KBbtvsk&list=PLuDaS_qIKeXFlDrAla1qfgElEt1PJR<\/u><\/strong> 6Lb<\/u><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

E-Learning Point<\/h3>\n

https:\/<\/u><\/strong>\/www.youtube.com\/channel\/UChojD8j-hN358zUyscSb7YA<\/u><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

What Is the Role of Good Manners in the Workplace? By Qasim Ali Shah | In Urdu https:\/\/<\/u>www.youtube.com\/watch?v=Qi6Xn7yKIlQ<\/u><\/h3>\n

\u00a0<\/strong><\/p>\n

Success Story of a 23 Year – Old SEO Expert | How This Business Works | Urdu Hindi Punjabi<\/strong><\/p>\n

https:\/\/<\/u>www.youtube.com\/watch?v=tIQ0CWgszI0<\/u><\/h3>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Hisham Sarwar Motivational Story | Pakistani Freelancer https:\/<\/u><\/strong>\/www.youtube.com\/watch?v=CHm_BH7xAXk<\/u><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

21 Yr Old Pakistani Fiverr Millionaire | 25-35 Lakhs a Month Income | Interview https:\/<\/u><\/strong>\/www.youtube.com\/watch?v=9WrmYYhr7S0<\/u><\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”contact-form-with-img” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#406f5b” shape_divider_position=”bottom” shape_divider_height=”100″ shape_divider_bring_to_front=”true” bg_image_animation=”none” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” zindex=”-999999999″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”2806″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”img-side-contact”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin_phone=”4%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Quick Inquiry” font_container=”tag:h2|font_size:36|text_align:left|color:%23000000|line_height:1.2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1677876449507{margin-bottom: 3% !important;padding-top: 4% !important;}” el_id=”contact”][vc_column_text]\n

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