Course Outline
- Virtual Assistant Objective, Basics of Amazon, A brief history of amazon, compasion with other market places and credibility of amazon, Amazon Business Models
- Amazon Operations, Amazon Page Training, FBA VS FBM, BuyBox, Other seller page, Ratings, Reviews etc
- Introduction to seller central? How to create an account on amazon?
- Understanding Amazon Listings, Pre-Requisites of an Amazon Listing?
- Understanding Title, Bullet Points and product descriptions, Understanding Backend search terms for a list, Retouching Images for Amazon listing
- How to create an Amazon New single Listing, variation listing, Me too listing, and via bulk upload
- Listing optimization using different tools
- Understanding EBC / A+ Content, and how to create it
- How to add variations in a listings
- Understanding FBA and FBM offers on the listings
- Basics of Amazon Order Mangement
- How to fulfil FBM orders?
- How to handle returns and refunds
- FBA Shipments, Checklist before creating a shipment plan
- How to Create an Amazon Shipment Plan?
- What is Amazon Customer support? How to handle questions from the customers
- Proper way of communicating with customers
- Fundamental of Amazon Cases, Understanding the purpose of Amazon cases, How to open Amazon cases for your problems
- Amazon Reports Handling, Understanding Different Business Reports
- Understanding Different Inventory Reports
- Amazon Trademark & Brand Registry
- Importance of trademarks on amazon, Brand registry roles
- Wholesale FBA Product hunting using 3rd party tools?
- Use different tools and good profit ratio to find best wholsale products,Basic Criteria for Projected ROI?
- Product Sourcing, How to communiacte with suppliers?
- Listing, Order Management, Returns, Re-imbursments and replenish FBA Wholesale products
- Deals on Amazon and how to get it?
- What are digital coupons? How to make a digital coupon?
- What is Early Reviewer Program, Basics of Proxy Marketing, Understanding Facebook Ads
- What is Amazon Advertising? How to create an auto campaign on amazon?
- What is the difference between word, keyword and search term, Negative Keywords and Negative Products? Difference between Exact, Broad and Phrase Matches
- How to create Manual Keywords Targeting Campaign?
- How do we find beatable competitors for Manual Product Targeting and how to create Product Targeting campaign?
- What is listing defense – Cross promotions Ads? Campaign Structure for Sponsored Product ads
- Understanding Different Advertising Reports
- Different methods of launching and ranking of amazon products using Giveaways or PPC Launch
