Digital Marketing & SEO Course Outline

·   History Of SEO

·   What is Googlebot (Google Crawler)

·         Task – 2

·         Task – 3

·         Task – 4

·         Task – 5

·         Task – 6

·         Task – 7

·         Task – 8

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·         Task – 14

·         Task – 15

·         Task – 17

·         Task – 18

·         Task – 19

·         Task – 20

·         Task – 21

Details may be seen at  Annexure-I

1-2

·         Task – 23

·         Task – 24

·         Task – 25

·         Task – 26

·         Task – 27

·         Task – 28

·         Task – 29

Details may be

3-4

your rankings

1-2

3-4

·         Page loading speed

·         1st

Monthly test

1-2

·         Conclusion

·         Task – 31

·         Task – 32

·         Task – 33

·         Task – 34

·         Task – 35

·         Task – 36

·         Task – 37

Details may be seen at  Annexure-I

·         Publish Research-Backed Content

·         Participate In Roundup Posts

·         Create Visuals That Other Blogs Can Use

·         Off-Page SEO Case Studies

·         Task – 39

·         Task – 40

·         Task – 41

·         Task – 42

·         Task – 43

·         Task – 44

·         Task – 45

Details may be seen at  Annexure-I

3-4

3-4

3-4

·         Setup of CDN

·         Installation of SSL

·         How to Improve Website Performance & Speed using Plugin

·         How to perform the Page Speed Test

·         XML and HTML sitemap creation and optimization

·         How to Add and verify a website in Google Console

·         Google Analytics setup and monitoring.

·         Task – 47

·         Task – 48

·         Task – 49

·         Task – 50

·         Task – 51

·         Task – 51a

Details may be seen at

strategy

3-4

1-2

3-4

1-2

·         Content Planning with Keywords

&2

·         Task – 53

·         Task – 54

·         Task – 55

·         Task – 56

·         Task – 57

Details may be seen at  Annexure-I

&4

·         Who is your target audience? Research and discover who wants to visit your site before you delve into your plan.

·         Define your goals. What is your target, and through which means are you going to achieve the target?

·         Get ready with the tools for SEM. For example, the Keyword analysis tool will help you find the keywords that will work best for your business.

·         Test your keywords frequently.

·         Add fresh content to the site and update your web design.

·         Start with your link-building technique. Build up your links in blogs, forums, and other

·         Think beyond your website. Create some videos and post them on YouTube.

·         Add articles about your site in article submission sites and give a link to your site along with the article.

·         Update your blog or RSS feed regularly.

&2

·         Ad campaigns

·         Ad groups

·         Keywords

·         Add text.

·         Landing pages

·         Shortened URL’s

&4

1-2

·         Task – 59

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·         Task – 63

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·         Task – 66

2-3

&2

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·         Write unique description

·         Include real data sources

·         Include your website link in the infographic source code

·         Use a pleasing design

·         Keep your information short and crisp

·         Use statistics that will gain more attraction

·         Use a lot of creativity to make your campaign more successful

·         Be available online

·         Builds a strong relationship with bloggers

·         It gives a new perspective to your writing

·         An excellent method to share your site link

&2

&4

&2

·         Task – 68

·         Task – 69

·         Task – 70

·         Task – 71

·         Task – 72

·         Task – 73

·         Task – 74

Details may be seen at  Annexure-I

·         Is Email Marketing Outdated?

·         An Email List

·         Advantages and Disadvantages of Email Marketing

·         More Personalization Capabilities

·         Design an Efficient Email Series

·         Use the Right Email List-Building Strategies

3-4

2-3

·         Task – 77

·         Task – 78

·         Task – 79

Details may be seen at  Annexure-I

·         Conduct a competitive analysis.

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·         Students are introduced to:

•       the concept of freelancing

•       how to become freelance and create a sustainable income.

•       pros and cons of freelancing

•       the ethical and professional way of becoming a productive freelancer.

•       resources available for freelancing in the field of design.

•       how to join freelancing sites

•       the process of creating a freelancing profile

in addition of regular classes.

OR

On job training ( 2 weeks)

●     Guidelines to the Trainees for selection of students employable project like final year project (FYP)

●      Assign Independent project to each Trainee

●      A project based on trainee’s aptitude and acquired skills.

●      Designed by keeping in view the emerging trends in the local market as well as across the globe.

●      The project idea may be based on Entrepreneur.

●      Leading to the successful employment.

●      The duration of the project will be 6 weeks

●      Ideas may be generated via different sites such as: https://1000projects.org/ https://nevonprojects.com/ https://www.freestudentprojects.com/ https://technofizi.net/best-computer- science-and-engineering-cse-project- topics-ideas-for-students/

•       Final viva/assessment will be conducted on project assignments.

•       At the end of session the project will be presented in skills competition

•       The skill competition will be conducted on zonal, regional and National level.

•       The project will be presented in front of Industrialists for commercialization

•       The best business idea will be placed in NAVTTC business incubation center for commercialization.

OR

On job training for 2 weeks:

•       Aims to provide 2 weeks industrial training to the Trainees as part of overall training program

•       Ideal for the manufacturing trades

•       As an alternate to the projects that involve expensive equipment

•       Focuses on increasing Trainee’s motivation, productivity, efficiency and

quick learning approach.

·         Define your goals.

·         Make a list of relevant topics.

·         Create a list of seed keywords.

·         Use good keyword research tools.

·         Identify long tail keywords

Who, When, or Where.

·         Write a title that is a question beginning with How or Why.

·         Write a title that is a question beginning with Is/Are, Do/Does, or Will.

·         Write a title beginning with an -ing verb (like “Creating

a Good Title”).

·         Write a three-word title.

·         Write a four-word title.

·        Write a five-word title.

6

For example:

•            http://www.mulinblog.com/how-to-seo-a-sample-seo- strategy-by-student-in-my-open-online-course/

7

·         Show skills about how to use GSC.

·         Verify that GSC is connected.

·         Verify that sitemap is submitted.

·         Verify that live testing is enabled.

·         Verify that URL indexing is requested.

·         Present how to submit a website profile on different search engines and platforms.

·         Show how blogger works.

·         Present how to create backlinks

payment methods.

·         Present the configuration of the Google Ads account.

·         Present the overall overview of the Google Ads account.

·         Show implementation of the sales campaign.

·         Show implementation of leads campaign.

·         Show the implementation of website traffic and consideration campaigns.

·         Show the implementation of brand awareness campaigns.

·         Show implementation of App Promotion campaign.

10A

·         Add Personal Information

·         Add Experience/Portfolio

·         Add contact details/profile links

10B

Step 2: Professional Info

Step 3: Linked Accounts Step 4: Account Security

·         What makes a good piece of academic writing?

·         Planning academic writing

·         The academic writing process (key steps)

·         Academic writing tips

·         References and further resources

·         Demonstrate how to boost Facebook post.

·         Demonstrate about steps involved in boosting the Instagram post.

·         Demonstrate how to analyze data after boosting the Instagram post.

·         Demonstrate different types of Facebook campaign objectives.

·         Demonstrate how to edit or set up Facebook ad using ads manager.

·         Demonstrate how to create different types of custom and lookalike audiences.

·         Demonstrate how to create a Facebook pixel.

manager

·         Create a single image and multiple image Instagram post.

·         Compose description on the Instagram post.

·         Edit and delete the Instagram post.

·         Demonstrate to like, comment on, and share the Instagram post

·         Learn about your audience.

·         Research your competition.

•      Identify competitors.

•      SWOT analysis

·         Learn from your favorite channels.

·         Optimize your videos to get views.

·         Write a strong title and keyword-rich description.

·         Eye-catching thumbnail

·         Upload video

·         Ensuring design and layouts of emails are optimized, user and mobile-friendly.

·         Proofreading key messaging in and out of email templates

·         Sending graphics requests to designers

·         Compiling email lists

·         Purging email lists

·         Following up on emails

·         Placing product orders

·         Creating digital ads

·         Tracking and analyzing campaign results

·         Aiding additional digital marketing efforts.