Brand Marketing Manager

Overview:
This role will oversee brand strategy, lead generation, performance marketing, creative direction, and an in-house digital agency while managing global teams and collaborating with internal and external stakeholders.

The ideal candidate blends brand leadership with performance-driven marketing, a strong understanding of user experience, and excellent communication skills to deliver measurable business impact.

Key Responsibilities:

Brand Strategy & Campaign Leadership

• Define and manage brand strategy, positioning, and messaging across the company and its subsidiaries
• Plan, execute, and optimize integrated marketing campaigns aligned
  with business and growth objectives
• Ensure brand consistency across all digital and offline touchpoints

Creative Direction & Content Strategy

• Lead creative direction for content creation across digital platforms, including websites, social media, and performance campaigns
• Guide content strategy, storytelling, and tone of voice across all marketing communications
• Oversee content writing to ensure clarity, relevance, and alignment with brand objectives

UI/UX & User Journey Optimization

• Collaborate with design, product, and development teams to ensure strong user flows and UI/UX best practices
• Provide marketing input on website structure, landing pages, and conversion journeys
• Ensure digital experiences are optimized for engagement and lead conversion

In-House Digital Agency & Project Management

• Lead and manage the in-house digital and creative team as an internal agency
• Oversee end-to-end marketing projects, ensuring quality, timelines, and delivery standards
• Work cross-functionally with sales, product, and leadership teams

Lead Generation & Performance Marketing

• Own and manage lead generation strategies across digital channels
• Oversee performance marketing campaigns with a strong focus on ROI, CAC, and conversion optimization
• Analyze performance data and continuously improve campaign effectiveness

Team Leadership & Global Collaboration

• Manage, mentor, and develop marketing teams, including global and remote members
• Set KPIs, track performance, and support professional growth
• Foster collaboration across regions, time zones, and diverse teams

Stakeholder & Client Management

• Build and maintain strong relationships with internal stakeholders and external clients
• Act as a key point of contact for marketing initiatives and strategic alignment
• Present campaign performance, insights, and recommendations clearly and confidently

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 4–5 years of experience in brand marketing, digital marketing, or a related field
• Certifications from Google and Meta (Blueprint)
• Strong understanding of UI/UX principles, user flows, and conversion journeys
• Proven experience in performance marketing and lead generation
• Experience managing global or distributed teams
• Excellent content writing, creative direction, and storytelling skills
• Strong verbal, written, and presentation communication skills
• Familiarity with modern marketing technologies and digital platform

Location:

Lahore, Pakistan

Apply Now:
Interested candidates can submit their resumes at: [email protected] or fill out the form below.